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Link Building - Getting Optimum Advantage From the Campaign
Search engine ranking of a website largely depends on the number and quality of incoming links. If other variables like the keywords selection, optimized content, etc. are right, it is more or less link building that becomes the deciding factor.
Algorithms of major search engines take links into account when determining the rank of a site. However, as said, all links are not regarded equal. Incoming links from established websites carry more weight than the other sites. Links from known spam sites may be disregarded or even be negatively viewed.
Ranking a page is a complex calculation which factors in several points. Though anyone uninitiated to SEO may find it hard to understand, it suffices to know that links from already highly ranked pages will carry greater link value. A link building campaign focuses on gathering one way links with an emphasis on links from highly ranked pages.
An expert link building company draws out a plan to derive the maximum benefit from the campaign. They know how to collect the links and at what pace. A campaign too fast may be viewed by search engines as spam. For instance, if a new site gets 400-500 links in a month or say, 100 plus links in a day, algorithms may take notice of it and penalize the site. Over-enthusiasm may thus harm the objective of the campaign instead of doing any well. So it is essential that link building is done according to a plan.
There are sites that may have thousands of links. But they may have gathered it through years of existence and not in a huff. You can't overtake a site that has been around for 5 or ten in a couple of months. If you try to run too fast, you are bound to fall. You will end up losing your credibility in view of algorithms and risk fall in ranking.
Seasoned link builders may let a website stay with a few links for some time before increasing the pace. They would crawl at start and gather pace slowly. Whole process is done in a way that seems organic to the search engines. Experts can put up a plan that is likely to produce the best results for your website.
SEO link building services may get links from several ways - directories, blogs, article directories, social media, press releases, forums, etc. They will not over-stress on any of these and get links from all these sources. They will usually begin with getting links from article directories and press release, and gradually move on to other methods.
There are businesses that plan to hire a full time SEO professional who may work from their own office. However, the process is complex and a person may find it hard to deliver. Lacking in resources and support system, they may fail to deliver. Better option is to outsource the job to a link building company that has earned a reputation for the job over time. It is a bit more costly but it is worth it.