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How A Successful Link Building Campaign Can Help You To Establish The Much Needed PR
Before we get to discussing how a successful link building campaign can boost your public relations a proper understanding of the term"PR" is necessary. Public relations is all about building and projecting a positive customer friendly credible and genuine image of your brand;and maintaining and boosting that image from time to time. Public relations takes time to build up. You have to put a lot of effort in executing it, but even greater effort is needed in maintaining it. In the virtual world there are plenty of ways for you to reach people but the complicated part is choosing the right way of reaching out, as the choice of wrong method may impact your brand image negatively.
Link building campaign works with the aim of increasing your organic traffic,improving site ranking on SERP, and for brand establishment. But a carefully planned link wheel campaign can boost your public relations too. Create multiple sub sites on web 2.0 platforms; each site will have unique write ups on your specific product/service page along with optimized links. Incorporate these write ups using social media buttons on your social media sites. For example if you have an account on Twitter post updated write ups in your account. Then inform your group of followers about that post;if they like the post then they may place that write up in their account and their followers may come to learn about that post. So in a circular way a lot of people will get information about you. Since the focus here is on providing information, people will start viewing your brand in a positive light. Also try collecting content oriented contextual links in large quantity. Start a blog for your main site. Fill it with factual articles. Create a channel of interaction with people by asking them to post comments, queries, suggestions, perspectives, opinions on your blog. Thus people would consider you as a credible source of information, so invariably your image will get a positive boost.
Another way you can boost your public relations by creating your profile on social networking sites. Linkedin, Facebook,Twitter. Through regular social networking you will be able to establish relations not only with your potential customers but at the same time, will be able to reach farthest corners of the virtual world. Another vital factor that has to be kept in mind is,while collecting back links don't collect links from related website only to maintain relevancy factor. If you want to reach out to a wider range of people then place your links in general niche sites as well. So in the process your brand reaches farthest corners of web world. But do remember to avoid bad neighbor hood pages as it might have a negative impact on your site. Also do not become a spammer while collecting links.
If you plan a link building campaign keeping these points in mind, then eventually it will help boost your public relations. But you need to continue with the process cause it takes time to earn people's trust and more importantly to let them feel that you are one of them.