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Hearsay Social: Are you Corporate/Local ?

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2010 was the year of location based social media marketing. It saw the launch and growth of location sharing tools like Foursquare. 2011 seems to be taking social media marketing a step further with the launch of Hearsay Social for organisations that fit its "corporate/local" mould.

If you are a company of national or international presence with a large network of local agents or representatives looking to integrate and coordinate your social media marketing efforts in one place, Hearsay Social might just be the right platform for you. We will be more than interested in watching its growth in 2011 and see how it shapes the social media world.

What is Hearsay Social ?

Hearsay Social is web based software designed by a start-up Hearsay that lets you implement while avoiding branding errors and mitigating compliance risk. It provides people at all levels tools to manage presence on multiple networking sites like Twitter, Facebook, Linkedin. Not only can you monitor the progress of your local representatives and branches at all times, but you can also assist them by creating content at corporate level and letting them update at local levels.

You have a way of avoiding crisis arising out of people leaking sensitive company information or saying anything on social platforms that can hurt the overall brand. It also helps companies stay in compliance with industry or corporate regulations.

How does it work?

Hearsay Social provides each, the corporations and local branches, with a specifically tailored interface thereby supporting a hierarchical relationship between them. Its dashboard gives local agents or franchises the ability to manage their own local Twitter, Facebook and LinkedIn accounts. It utilizes keyword flagging, workflow and an approval dashboard to make sure someone doesn't tweet about something like sensitive financial information.

Corporations can compose posts and configure tab applications such as landing pages, Twitter and YouTube that can then be distributed to the admins of all the local branches. The reps can then localize the updates and app templates with relevant information and photos and share them with their own fan bases. It in away centralises and integrates social media all of a company's efforts.

It also provides corporates with detailed analytics for all their agents helping them monitor the progress of thousands of local agents and franchises. Running tens of thousands of local Pages, Twitter accounts, and LinkedIn networks from a central command is unruly if not impossible. State Farm, 24 Hour Fitness and Farmers Insurance Group are some of the first companies to deploy Hearsay Social in their organizations, and they seem quite happy so far. Hearsay announced on Thursday that it has raised $3 million in a funding.

Hearsay Social's ability to ensure that local representatives stay within the organization's brand guidelines, industry regulations, and corporate governance will finally open doors to Social Media for the so far hesitant insurance and Financial sectors. So do not be surprised if you soon hear from your insurance agent on Facebook.

What do you think about this blog? Do let us know through your comments.
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